A Conceptual Study on Airport Retailing

In this article; beginning in USA in 1978, after the turkey in the liberalization movement in the aviation industry began in 2003, it aims to examine the importance of developing and also gained importance and development of airport retailing. Turkey is also a world tourism and aviation's share of the pie is increasing day by day and also by opening services Airport Istanbul, especially issues that will strengthen the current position to grow even further in the transit market makes it more important. The privatization movements in the aviation sector, which started with airlines, have led to the gradual disappearance of state-owned airlines and the replacement of private airlines. After national and international regulations, ground handling companies, catering services, airport and terminal operations were privatized. As a result of privatization terminal operators have begun to focus on retail revenue in order to increase their total revenues. Although terminal retailing first focused on duty free duty free retailing, the potential of other retail revenues has been recognized in recent years. Since the airports are intense controls in terms of entry and exit, the areas to be retailing are also limited. Since the time from the entrance to the terminal boarding was limited, terminal retailing became an area where more attention should be paid. It is gaining more importance as it is the fastest growing retail sector after e-commerce in global trade. For this purpose, previously conducted studies and findings on airport retailing are compiled, the development of airport retailing, the factors affecting the purchasing behaviour of passengers at the airport are explained, the types of airport retailing are explained and recommendations are provided to the companies operating in this field.

Keywords

Retailing, Airport Retailing, Terminal Retailing, Airport Terminal Retailing.