Analysis of the Usability of Internet News Sites with Eye Tracking Techniques


The aim of this study is to identify the usability issues that arise in relation to news presentation on the Internet, and to provide suggestions for eliminating the problems and making Internet news sites more useful. For this purpose, the usability of Internet news sites is presented in the study in the user axis with the help of eye monitoring device. Within the scope of the study, Alexa and Similarweb data were compared over criteria such as total number of visits per month, daily time spent on site and number of pageviews per visitor per month, and three news sites with similar characteristics were selected among the top 10 most clicked news sites according to August-September 2019. In this context, hurriyet.com.tr, ensonhaber.com and haber7.com news sites were determined with purposeful/judicial sampling technique for the study. The study was conducted with a group of 10 students including 5 male and 5 female students. Participants were asked to perform certain tasks which were accessing last minute news, openning news archive, sharing news and commenting on the news on these three news sites that were determined. While the participants performed these tasks, the eye movements and the times of performing the tasks were recorded with the eye monitoring device. At the end of the study, the participants were asked their opinions about the usability of the Internet news sites on which they performed the tasks. The data obtained with this study were analyzed with descriptive analysis method, the usability problems were identified and suggestions were made to make the news sites more useful.


Keywords


Journalism, Internet News Sites, Usability, Eye Tracking, Human Computer Interaction (HCI)

Author : İbrahim Etem ZİNDEREN
Number of pages: 139-155
DOI: http://dx.doi.org/10.29228/TurkishStudies.40477
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Turkish Studies-Information Technologies and Applied Sciences
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